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International Corporate Research
NOT FOR SALE REPORT 2010
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|Brief: NOT FOR SALE - ANATOMY OF A REAL ESTATE CLICHE
This report is the first issue of the ICR Minority report series, it is titled 'Not for Sale - Anatomy of a real estate cliche'.
In Lagos, Nigeria it is not unusual to find one house in a street of 20 houses carrying an inscription that could be described as laughable in some climes, unnecessary in others and damn smart by those who use the caption.
'Not for Sale - beware of 419' has become a cliche and one of the most important vocabulary in the Nigerian real estate industry.
This report is an anatomical analysis of this cliche, its origin, use and implications on the real estate industry, the nation and its people.
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